Testing & Launching

By comparing metrics like purchase intent and value, it helps you find the best products for consumers.

Importance of product testing

  • New product development
  • Meeting regulations
  • Identifying potential cost savings
  • Validating product’s end-use
  • Improving existing products

Importance of product launching

Product launch is not a one-time event. It is the beginning of product marketing.A successful product launch is built on the foundation of thoughtful strategy backed with concrete customer understanding.